Experience. Expertise. Passion.

A team of experts, partners and consultants from award-winning companies in mature cannabis markets support incomparable quality and innovation. Having successfully navigated the complexities of diverse cannabis markets, this team is uniquely positioned to overcome anticipated and unanticipated obstacles in any highly regulated, rapidly evolving space.
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Nicole Smith


Co-founder, former CEO and CMO of Mary’s Medicinals, Nicole brings two decades of strategic marketing and business development experience to the CBx team. From campaigns in Europe early in her career, to founding Pango Marketing – the first and only concentrated marketing firm in the country with a financial division for capital acquisitions, to launching Mary’s multi-award winning product lines into all fifty states and internationally, Nicole contributes a depth of cannabis industry business development and marketing expertise to the CBx team.


Jeff Giarraputo

VIce President & Advisor

In 1996, Jeff co-founded the global advertising agency Factory Design Labs, now the visionary leader in customer creation for culture-driven lifestyle brands such as The North Face and Oakley. Factory has offices in Denver, USA, Shanghai, China and Verbier, Switzerland. In 2004, Jeff co-founded Beatport, the largest music store for DJs in the world. As Co-Manager at Evolab, Jeff has served as a senior advisor supporting the company’s rapid growth since 2014.


Shawn Sabo

Marketing Director

Formerly Director of Marketing & PR at Beatport, the first and largest electronic music oriented online music store, Shawn has unique expertise in consumer marketing. Prior to the acquisition of Beatport in 2013, Shawn helped grow the company into a global organization with operations in Denver, Los Angeles, San Francisco, Amsterdam and Berlin.


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Graham Sorkin

Communications Director

Graham has roots in PR, marketing and social media solutions for technology organizations, ranging from major Fortune 500 companies including Cisco, Microsoft, publicly traded companies on the NASDAQ and international exchanges, to early stage start ups. During his tenure as Director of Business Development at Mary’s Medicinals, he developed creative marketing and PR campaigns that supported the company’s rapid expansion into multiple states and international markets.